Issa is widely considered one of the foremost marketing experts in youth culture. He oversees all client service areas at Fuse including digital, design, content seeding and marketing, experiential and brand strategy. Issa specializes in the development and execution of clients’ youth-targeted marketing strategies.
In the past fifteen years, Issa has worked to develop successful marketing strategies for over 50 mainstream and niche brands including Mountain Dew, Nike, Gatorade, Converse, HTC, Amazon, Kraft, Harley-Davidson, Yahoo, Harvard Business School, Burton Snowboards, Discover Card and MasterCraft. This work has been recognized with a variety of individual and agency honors.
In 2009, Issa was named to Sports Business Journal’s 40 Under 40 List, honoring the 40 most influential executives in sports under 40 years old. Fuse honors and awards include a Clio Award on behalf of work done with Mountain Dew, being named one of Sports Business Journal’s Top 20 Sports Marketing Agencies, one of Event Marketer’s Top 100 Event Agencies and a nomination for an Emmy. Fuse has also been honored with Event Marketer Magazine’s Grand Ex Award recognizing The Best Event Activation of the year. For the past 5 years, Fuse has been named one of the Top 50 places to work in the country by Outside magazine.
Due to his youth culture and marketing experience, Issa is frequently sought out by media for youth oriented marketing stories including outlets such as the Wall Street Journal, National Public Radio, Forbes, Vice, Sports Business Journal, PR Week and Ad Age. He is a participant in USA Today’s Small Business Panel, a member of the Athlete Recovery Fund Advisory Board and a regular speaker at industry conferences including Snowsports Industries America, Promo Live and Sports Summit.
Issa’s professional experience is directly related to his personal passion. His sports interests include snowboarding, wakeboarding, surfing and mountain biking.