Innovation Business Leader, The Clorox Company
Patrick is an innovation business leader at Clorox where he has applied strategic and creative thinking to their Clorox, Kingsford, Hidden Valley and Burt’s Bees brands for the past 6 years. Prior to Clorox, Patrick has 20 years of classic marketing experience managing numerous food, entertainment and software brands at Kraft Foods, Electronic Arts and Intuit.
Patrick specializes in bringing innovation to the marketplace. He is passionate about getting ideas off paper and into the real world. He is responsible for bringing Lean Startup principles into Clorox and establishing their cutting edge Transactional Learning capability. Clorox can now launch ideas in the marketplace and get actual consumer behavioral feedback well before executing expensive launches in market.
Patrick has also launched a concierge business, marketing consulting practice and family entertainment business during the past 15 years.