CMO, Golden State Warriors
Chip Bowers is currently in his third season as the chief marketing officer (CMO) of the Golden State Warriors. In this role, Bowers oversees all marketing and corporate partnership sales & services efforts for the organization. During his tenure with the Warriors, the organization has received several prestigious awards for its efforts on the business side, including the SportsBusiness Journal’s 2014 Sports Team of the Year award, and a league-high seven awards at the 2014 NBA Sales and Marketing meetings.
Bowers joined the Warriors after a four-year stint with the Orlando Magic, where he most recently served as the team’s senior vice president of corporate partnerships & marketing. With the Magic, Bowers oversaw the marketing, corporate partnerships sales and client services process for the organization, while orchestrating the sale of naming rights and all founding partnerships associated with the Amway Center – the Magic’s new arena that was named 2012 Facility of the Year by the Sports Business Journal. Under his direction, the Magic’s corporate partnership team also won the inaugural Sponsorship Activation Award at the NBA Sponsorship Meetings in 2012. He originally joined the Magic in June of 2008 as vice president of corporate partnerships.
Prior to joining the Magic, Bowers spent eight seasons in various roles within the business development department for the Seattle SuperSonics organization. In May of 2007, Bowers was promoted to vice president of business development, where he oversaw the corporate partnership development, revenue generation and client services for both the Sonics and Seattle Storm of the WNBA.
A graduate of Appalachian State University, Bowers began his career in professional sports with the San Diego Padres, where, as a senior sales executive, he assisted in fiscally rejuvenating previously unused revenue streams by selling newly developed stadium signage, website advertising and multi-dimensional marketing programs.