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The experience is everything

Long after a trip, an event, a tasting or dinner, it’s the experience you remember. It’s why companies like Airbnb offer “experiences,” why tasting rooms are switching to seated engagement and chefs engineer your flow the moment you walk in the door. The stakes are high to get your attention, serve up a lasting experience and retain your engagement. The tourism industry that supports these experiences is one of the largest industries in the world. Here in Sonoma County, CA it’s $2.175 billion opportunity. At Harvest Summit you’ll have the rare opportunity to share a one-of-a-kind experience  with chefs and…

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Innovating Education

“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela Inspiring the next generation of innovators and doers is something we’re always thinking about. There’s a 10 year old out there right now that just might change the world. What they experience, how they learn, who guides them and what opportunities they have could change everything.    As millions of children head back to school, we reached out to check in with the Bill & Melinda Gates Foundation and chat with Sara Allen who leads the foundation’s K-12 education research to evaluate promising models…

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