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The Rise of Content Studios

There’s a new chief in town. The Chief Content Officer. As newsrooms and media companies scale back and realign their structures to stay in business, the rise of content studios at agencies and in-house is booming. Marketers and PR leaders are now publishers, video producers and content creators because paid and earned media aren’t enough to win the awareness and engagement game anymore.  At the core of this boom is storytelling. A good story moves people. At Harvest Summit you’ll learn the storytelling and content studio philosophy behind industry leader Salesforce and get insider perspective from one cutting edge agency…

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Media & The Art of Storytelling

INTERESTED IN JOINING US THIS NOVEMBER?  NOMINATE YOURSELF OR SOMEONE ELSE.  WHO WILL BE THERE IS JUST AS IMPORTANT AS WHAT WE’LL DISCUSS.   John Canning has been at the forefront of the changing media landscape for the past 15 years, both as an executive with NBC and at Producer’s Guild of America where he leads the New Media Council. As we all know, today content creation and distribution is in the hands of anyone with a mobile phone. Social media and the constructs of the sharing economy have changed the storytelling game. Big brands now employ in house and agency teams…

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