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The Rise of Content Studios

There’s a new chief in town. The Chief Content Officer. As newsrooms and media companies scale back and realign their structures to stay in business, the rise of content studios at agencies and in-house is booming. Marketers and PR leaders are now publishers, video producers and content creators because paid and earned media aren’t enough to win the awareness and engagement game anymore.  At the core of this boom is storytelling. A good story moves people. At Harvest Summit you’ll learn the storytelling and content studio philosophy behind industry leader Salesforce and get insider perspective from one cutting edge agency…

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9 Questions to Spark Innovation

Mindset, skill set, culture, funding and more are vital to the success of innovation endeavors. Are you or your organization asking the right questions to spark innovation?  We tapped Helene Cahen, founder of Strategic Insights to outline 9 questions to help you. Find out about unblockers, pirates and zombie projects below – insights collected from her discussions and experiences with clients and perspectives gleaned from speakers at other innovation conferences. At Harvest Summit this fall Helene will be one of the experts offering her consulting time during our Innovation Office Hours. More about her background and expertise below. These questions…

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