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The state of VR

Look up “VR experiences near me” and you may be surprised at what you find. There’s even a library hosting a casual game of Pictionary in virtual reality in Millbrae. When first-gen virtual reality headsets were introduced back in the spring of 2016 an anticipated revolution was underway. But it’s been slow going to become as mainstream as anticipated. For the average person, the headsets are still expensive, which is why you see more organizations, arcades and companies hosting VR experiences. Will wearing a headset become as pervasive as walking around with a smart phone in your pocket?  We caught…

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The Rise of Content Studios

There’s a new chief in town. The Chief Content Officer. As newsrooms and media companies scale back and realign their structures to stay in business, the rise of content studios at agencies and in-house is booming. Marketers and PR leaders are now publishers, video producers and content creators because paid and earned media aren’t enough to win the awareness and engagement game anymore.  At the core of this boom is storytelling. A good story moves people. At Harvest Summit you’ll learn the storytelling and content studio philosophy behind industry leader Salesforce and get insider perspective from one cutting edge agency…

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Content is Still King

When, where, how, how often and the volume of content we consume is evolving. #dematerialisation Every major content industry (music, video, books, video games and the press), individual company, personality and marketer is leveraging the opportunity to serve up more engaging content faster. #trending Original programming is no different. Just this week, Jeffrey Katzenberg’s ‘NewTV’ startup with Meg Whitman as the CEO closed $1 Billion in funding aimed at the creation of bite-size original programming designed for smartphones. #consumeonthego Investors included the major studios: Disney, Fox, Sony, Lionsgate, MGM, NBCU, Viacom, WarnerMedia, Alibaba, Liberty Global and Madrone Capital. The creation,…

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