Chief Design Officer, SAP
Sam is Chief Design Officer at SAP. Through his leadership, SAP has strengthened its mission by listening to customers´ needs - leading breakthrough results, including SAP Fiori, SAP Screen Personas and SAP´s UX design services. Under his stewardship, SAP has won over 20 design awards, including multiple Red Dot awards.
Sam started his career at SAP over a decade ago when Hasso Plattner formed the Design Services Team, a multi-disciplinary group in the Office of the CEO, to accelerate the adoption of Design Thinking at SAP and improve SAP’s user experience. An endeavor which continues to be Sam’s passion to this day.
He is also an Associate Consulting Professor at the Stanford d.school where he co-teaches courses helping large organizations scale creativity and innovation in their organizations using design thinking.
Sam is a native of San Francisco and has a Ph.D. in Design Theory and Methodology from Stanford University.