Steven Webster is the CEO of asensei, a disruptive sports technology business creating the best imaginable sports coaching experience.
In the late 90s, Steven led teams in implementation of some of the first web applications for banking and insurance. Based on that experience, he became one of the earliest pioneers of what was then known as “Rich Internet Applications”. Through his consultancy, iteration::two, Steven authored a number of books and de facto open-source frameworks upon which Flash and Flex based Rich Internet Applications were delivered over the web. iteration::two was acquired by Adobe in 2005.
For Adobe, Steven played a leadership role in the creation of a worldwide design-led consulting organization. Steven was trusted advisor to Adobe's most strategic clients, presenting to hundreds of Adobe's most strategic clients in customer briefings at CxO level. In addition, he led the technology, design and innovation teams that created ground-breaking and award-winning solutions for clients from Morgan Stanley and Microsoft, to Nike and the NFL.
In 2012, Steven was approached to build an Experience Design group inside Microsoft, opening a design-led innovation studio for Microsoft, called Studio 415. This new team of industrial designers, UX designers, software engineers and data scientists were responsible for helping the world’s leading brands to imagine new ways of engaging meaningfully and usefully with consumers. During this time, he focused his team on what he believes to be the next generation of web applications that exhibit 3 traits:
• Personal AI assistants with deep subject matter expertise and deep insights about their owner.
• A shift from graphical user interfaces (GUI) to natural user interfaces (NUI) including speech and gesture.
• Experiences that exhibit deep contextual awareness and intelligence from wearable technologies and Internet of Things.
A 4th degree black belt, Steven is also one of the most successful sports coaches in British University Sport. He captained and then coached Edinburgh University Karate Club, taking them to 10 consecutive championships. Since he moved to California, the club have won 8 more, under the watchful eye of a coaching team taught by Steven as students.
It is this passion for sport coaching and technology, that led Steven to leave Microsoft in 2014 to start his latest company, asensei, where he is applying his beliefs and expertise towards the creation of the best imaginable sports coaching experience for athletes at all levels. With headquarters in San Francisco, and offices in London and Edinburgh, asensei is creating an entirely new category of "connected coaching" by bringing together technologies such as smart apparel with integrated sensors, motion capture and posture recognition, machine learning and data science and the creation of an artificial intelligence personal coach.