Tara Moeller is an inspiring and insightful business executive who instigates change that benefits brand, culture, and market share around the world.
During her tenures at CamelBak, Specialized Bicycles, and Faraday Bicycles, Tara rapidly created results that included doubling revenues, securing spots on The Ellen Show, creating multimillion-dollar grants for under privileged kids, and providing emergency hydration packs for first responders of the North Bay wildfires.
As the President of CamelBak, Tara launched the direct to consumer platform increasing the direct to consumer business by 15%. Integrating the product road map into the marketing voice she grew market share to 67% for hydrations packs and 37% in bottles. Her efforts grew the international business by 5% and developed a strategy to launch single product customization direct to the consumer.
Tara was the founder of a consulting company focusing on marketing and business strategy. Her clients included Old Navy, Bosch, Vufine, Houzz, Faraday, and Boombotix. Tara worked in many roles to support these organizations including Interim CMO and senior team leader. Some of the programs she launched included go to market strategies, loyalty programs, hosting thought leadership panels, developing offline engagement programs, and prescribing full scale marketing and branding programs to better speak to current and future consumers.
While at Chrome Industries she lead the company into profitability by focusing on digital marketing, innovative product launches, and opening retail hubs in 6 cities around the world. Tara’s work has spanned the globe including at Specialized Bicycles where she launched a global advocacy grant program infusing millions of dollars in local communities.
Tara’s journey in consumer products started in graduate school at University of Central Florida where she spearheaded a program with Coca-Cola. During and immediately following graduation Tara worked at the Orlando Magic, PSP sport marketing in New York City, and Nokia.
Tara is originally from a farm in a small town in central Iowa. At the University of Kansas Tara was a full scholarship athlete and was a 2 time team captain of the women’s rowing team. Tara worked in marketing at the Stanford Athletic Department as well as coached the Stanford Women’s rowing team. She now lives in Menlo Park, California with her husband and four children. She is a trail runner, loves a warm powder day on the mountain, addicted to coffee and planning the next family RV trip.
Tara serves on the advisory board of Harvest Summit an innovation field trip of CEOs celebrating the art, science, and social impact of innovation.