Founder & CEO, School
Max Lenderman is founder and CEO of School, a creatively-led purpose consultancy that specializes in human-centric media, articulating purpose in brands and creating the content and tools to show it to the world. Max works with partners like Hershey, BeamSuntory, Kimberly-Clark, Nike, Adso, Wilson, FoodCorps, The Surfrider Foundation and a plethora of non-profit organizations.
Lenderman’s previous work experience includes Executive Creative Director at MDC Partners and Director of OuterActive at Crispin, Porter + Bogusky, where he led the multinational agency’s experiential practice.
After returning from the US Peace Corps, Lenderman began his career in New York City as a journalist. Lenderman’s breakthrough work titled Experience the Message: How Experiential Marketing is Changing the Brand World was a Business Book of the Year Finalist in 2006 and has been cited as “the best book on experiential marketing.” His second book, Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, was published by HarperCollins in April 2009. It has been translated into five languages.
Max is a visiting professor at Solvay Brussels School of Business and an adjunct instructor at the University of Colorado. He is a columnist for Adweek and writes regularly for Campaign Magazine and Ad Age, and has judged the finals of the North American Effies for the past six years.