VP & Research Director, CMO Practice, Forrester Research
Keith leads Forrester’s research group serving the chief marketing officer and senior executives with a transformation mandate. They explore the most pressing issues including leadership, strategy, growth, digital disruption and customer centric business and operational practices which is leveraged throughout Forrester’s advisory and consulting services.
Keith draws from more than 25 years of experience producing marketing, advertising and product experiences for some of the world’s biggest brands. A multifaceted leader with expertise spanning creative, strategy, media, production, technology, and agency leadership. Before joining Forrester, Keith was chief operations officer for Austin-based T3, ranked as a top firm in the “The Forrester Wave™: Innovation Agencies, Q4 2014” report. He joined T3 from the San Francisco Bay Area, where he led digital efforts at Butler, Shine, and Stern & Partners for clients such as MINI, Priceline, and Columbia Sportswear. Prior to that, Keith was MullenLowe’s first integrated production executive, spearheading the development of its digital media and interactive creative capability. In addition, Keith has extensive experience in design management, consulting, and leading operational change.
Keith’s early career began as an award-winning director creating broadcast branding for PBS, Discovery, Comcast, and MTV before making the transition to advertising largely in the automotive category, where he produced some of that industry’s first online experiences.
Keith has a BFA from the Savannah College of Art and Design, where he also served as a professor. He was an adjunct professor at George Washington University and Northeastern University, and he has presented at SXSW, Mobile Media Summit, 4As Create Tech, SIGGRAPH, ANA, IxDA, and APPNATION.