Senior Vice President, Event Strategy and Services, San Francisco Giants
As the Senior Vice President of Event Strategy and Services for the San Francisco Giants, Sara is responsible for business development and operational management of all non-baseball ventures for the organization. Her focus is to identify business opportunities beyond the Major League Baseball franchise that increase the visibility and use of AT&T Park, Pier 48, The Yard at Mission Rock and other projects which leverage the organization’s resources and capabilities.
Sara has produced a variety of events, including the Giants’ three recent World Series Galas and Parades, numerous concerts international sporting events, and marquee corporate events for Super Bowl 50. Most recently, Sara led the bid efforts to secure the 2018 Rugby Sevens World Cup, featuring 40 teams from approximately 26 countries for a three day international tournament.
During her tenure with Giants Enterprises, Grauf established and developed “The Giant Race” property, a road race which now boasts 20,000 participants annually in San Francisco and takes place in four markets. In 2013, Sara was responsible for conceptualizing, marketing, and implementing the first-ever commercialized public ticketing program for the America’s Cup.
Sara manages the Giants baseball franchise’s spring training operation in Scottsdale, Arizona, and acts as the company liaison to external organizations including San Francisco’s labor unions, the Entertainment Commission, and the Port and City agencies as it pertains to special events and facility programming.
Grauf is currently the President of the International Live Events Association and a member of the Board of Directors for Experience Scottsdale. Grauf also sits on the marketing committee for San Francisco Travel and is a member of the advisory council for California Polytechnic (Cal Poly) University’s Experience Industry Management Department.