Founder and CEO, Media Farm
Gabrielle Allen has been a marketing, production, sales and brand licensing executive for over three decades, pioneering award-winning marketing and publicity campaigns for film, technology and consumer products in domestic and worldwide markets. Her experience spans several corporate entities and includes all aspects of management, strategic planning, finance, multi-media production, marketing, publicity, social media, events, print, web, radio and TV advertising, publications, commercials and live events. As the Executive Director of an international brand management, advertising and marketing firm, she oversaw the global production of 25 satellite offices, with annual budgets of $500 million. Gabrielle founded MIG, servicing entertainment industry clients with the creation and management of grass-roots marketing campaigns and collateral, social media and advertising strategies. From 2004, Gabrielle acted as Senior Executive VP of Motive Entertainment, a marketing and content creation company focused on serving niche audiences, particularly the faith and family community, as well as broad, mainstream audiences with targeted messaging. Motive’s strategies are based on a system of highly effective marketing “formulas” that connect with consumers at a deeper, cause-based level Gabrielle has co-planned and executed highly innovative and successful campaigns with all the major Film Studios and several broadcast TV networks, including Warner Bros, Universal, MGM, Disney, Paramount, Sony, Open Road, Focus Features, Lionsgate, NBC and ABC. She has collaborated on the development of some of the first video and web apps used by Facebook and other social media/ communications technology platforms. Her innovative problem solving approach has navigated the launch several start ups including Mavericks Digital and Social Insomnia (innovating social media monetization platforms).
In 2016, Gabrielle founded Media Farm & Partners formed to facilitate investment and the allocation of best-in- class resources, into development, production and distribution of high- quality, culturally relevant and commercially appealing films, television, and other media entertainment, ancillary properties and new digital technologies, to meet the ever-increasing demand for content that inspires as it entertains.
Gabrielle has an executive leadership role in the development and establishment of Public Democracy and Public Group, an advanced integrative media platform that allows users/audiences and content creators/ influencers to connect, respond, engage and measure results…in real time, where she currently holds an executive position and is a shareholder.
Gabrielle’s passion to help bring about global strategic alliances that stimulate and impact positive change, has lead her to take on leadership roles (management, strategic planning, finance, investment, branding and promotional) in companies that facilitate new energy and environmental solutions, and innovative multi media communications technologies as well as non-profits. She also has a long history of engagement in philanthropic activities and social betterment efforts, having been a collaborative and management presence in the establishment of non-profit organizations on 4 continents, providing seed funding, development strategies, fundraising and promotional resources. Current and past initiatives include support for Children’s Defense Alliance, Haiti Children, Safety Harbor Kids, A21 Campaign, Not For Sale. Gabrielle also works with her siblings in Reel-Aid.org a non-profit they founded together in 2009 which provides grants and media properties to active charities and groups doing amazing work in the world and who need marketing assistance to promote and engage supporters.