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The Rise of Content Studios

There’s a new chief in town. The Chief Content Officer. As newsrooms and media companies scale back and realign their structures to stay in business, the rise of content studios at agencies and in-house is booming. Marketers and PR leaders are now publishers, video producers and content creators because paid and earned media aren’t enough to win the awareness and engagement game anymore.  At the core of this boom is storytelling. A good story moves people. At Harvest Summit you’ll learn the storytelling and content studio philosophy behind industry leader Salesforce and get insider perspective from one cutting edge agency…

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The experience is everything

Long after a trip, an event, a tasting or dinner, it’s the experience you remember. It’s why companies like Airbnb offer “experiences,” why tasting rooms are switching to seated engagement and chefs engineer your flow the moment you walk in the door. The stakes are high to get your attention, serve up a lasting experience and retain your engagement. The tourism industry that supports these experiences is one of the largest industries in the world. Here in Sonoma County, CA it’s $2.175 billion opportunity. At Harvest Summit you’ll have the rare opportunity to share a one-of-a-kind experience  with chefs and…

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99 Innovators Forbes Forgot and The Apologies

The Forbes 100 list of innovators with only 1 woman named elicited a collective WTF moment this week. The added rub, one of the men behind the list ranking methodology is slated to lead a workshop at Harvest Summit next month to help our invited delegate leaders rank their own Innovator’s DNA. Buckle up and read on.  WAVE OF LISTS First, shout out to our community of innovators who quickly threw a flag on the field and issued their own lists. Here’s just one example: Claire Diaz-Ortiz (@claire) was part of our founding Harvest Summit program and is considered one…

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Get Woke to Your Environmental Impact

Let’s talk about innovating your morning routine. Small changes can make a difference. Start with your cup.  Below is perspective we’re sharing from our partner Klean Kanteen who tapped Faye Lesser on how you can start to combat climate change with your morning cup of coffee.  *Spoiler Alert: All Harvest Summit delegates will get a killer new Klean Kanteen in our efforts to reduce single use items. Breakfast, it’s the first and most important meal of the day (or so we hear). Waking up to the smell of freshly brewed coffee and a hearty breakfast is something that humans around the…

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Adventuring in the name of Science

As the Amazon burns from fires set by illegal loggers, we can think of no better time to shine a light on the work done by Adventure Scientists. The organization provides an innovative method to collect scientific data from around the world by uniting explorers and scientists. They train and partner with explorers around the globe to get scientists the data they need at scale to address critical challenges to the environment and human health. We caught up with Marcus Pearson, Director of Program Investments and General Counsel of Adventure Scientists, to get his take on the challenges and opportunities…

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12 signs of a healthy work culture

The world’s best innovators are PEOPLE, from entrepreneurs and executives to ordinary managers. How they collaborate, communicate and work with others can either foster innovation or kill it. Is your team or company culture fostering or killing innovation? Here are 12 signs to look for courtesy of Saeed Mirfattah, M.A., CPCC (Certified Professional Co-Active Coach®), Conscious Coaching Alliance.  At Harvest Summit this fall Saeed will be one of the experts offering his consulting time during our Innovation Office Hours. More about his background and expertise below. “The role of a creative leader is not to have all the ideas; it’s…

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9 Questions to Spark Innovation

Mindset, skill set, culture, funding and more are vital to the success of innovation endeavors. Are you or your organization asking the right questions to spark innovation?  We tapped Helene Cahen, founder of Strategic Insights to outline 9 questions to help you. Find out about unblockers, pirates and zombie projects below – insights collected from her discussions and experiences with clients and perspectives gleaned from speakers at other innovation conferences. At Harvest Summit this fall Helene will be one of the experts offering her consulting time during our Innovation Office Hours. More about her background and expertise below. These questions…

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Innovating Education

“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela Inspiring the next generation of innovators and doers is something we’re always thinking about. There’s a 10 year old out there right now that just might change the world. What they experience, how they learn, who guides them and what opportunities they have could change everything.    As millions of children head back to school, we reached out to check in with the Bill & Melinda Gates Foundation and chat with Sara Allen who leads the foundation’s K-12 education research to evaluate promising models…

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Say Goodbye to Cheap Conference Swag

We did a little a fist pump when we read Elizabeth Segran’s “It’s time to stop spending billions on cheap conference swag” article this year in Fast Company Magazine. We couldn’t agree more.  At Harvest Summit not only are we mindful of the environmental impact of giving away a bag stuffed with useless junk that will end up in the landfill, we’re focused on offering our invited delegates a transformative experience. We realize our delegates will remember the Harvest Summit experience long after a swag bag item finds its way to a landfill.  This is why we offer morning meditation,…

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Top 5 Reasons to Attend

We asked our esteemed board of advisors and former delegates to share their top 5 reasons to attend: Be inspired to level up your innovation skills – from your mindset to your toolkit Harvest transferable insights from leaders in other industries you wouldn’t expect – reframe and rethink opportunities in your own industry Connect with a unique community of innovators and build meaningful relationships to unlock business value beyond the summit Take time to think and be open to new ideas and connections that could transform your industry Celebrate the art, science and social impact of innovation Harvest Summit is…

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